Ogilvy on Advertising

Why is Ogilvy on Advertising one of the best books I read so far?

When I was setting off for my summer holiday, I was deciding, which book to pick up from the shelves of my favourite Borders bookshop in the Leeds city centre. I was aiming for The Design of Everyday Things by Don Norman, but when I saw David Ogilvy’s book on a shelve, I wasn’t able to resist.

The book became my faithful companion, when relaxing on the sunlit beach or in the shade on the peaceful terrace of the hotel. And I have to admit that the “Ogilvy on Advertising” was one of the best books concerning the creative / advertising industry I ever read.

After reading this book, I believe everybody involved in creative / advertising / design industry should read this title. Why did I find the book such a great source of knowledge and inspiration?

• find out, why David Ogilvy resigned on the Rolls Royce account
• how should look like the promise you are giving to your customers (and what promise will make them buy)
• you may realize why choosing brand = choosing image and what it actually is
• how (not) to offend your target audience’s intelligence
• why headlines are so important and what rules apply to creating of headlines
• how to use imagery and body copy
• and much much more

But this is not all David Ogilvy is trying to get across – you’ll learn about the importance of careful research, some interesting statistics about creativity, how is it important to keep learning and gaining knowledge and finally – a bit of Mr. Ogilvy’s fantastic experiences and narratives.

You’ll get much more out of the book than you paid for. This is simple no-brainer – just go to your bookstore or visit Amazon and get it. You just can’t get anything better for your money out there.