November 2009 archives


The Future of Graphic Design

The Future of Graphic Design is part of the Personal Development Plan module we did at school just yesterday. The goal of the course (apart from other stuff) is to prepare us for long-lasting career and prepare us to face the changes in the design industry. In the “The Future of Graphic Design” exercise we had to pick one of the topics on future of graphic design, make a research, do some conclusions and make a presentation – in groups with at least 2 members.

The topics we were able to choose from were:

  • Globalization
  • Inclusive Design
  • and finally Interactive Apps

And the questions we had to find answers for (well apart from bringing our own ideas to the table) were:

  • What will the effects be?
  • What will be the challenges?
  • What will be the new business & career opportunities?
  • How can designers plan to adapt to these challenges?

Because I was involved doing campaign having inclusive design in mind when doing the Design for Diversity, and because I’m preparing the Graphic Design in context of User Experience (and interactive) design presentation, the natural choice for me was Interactive Applications.

Predictions of future?

I think everybody heard about those fantastic predictions from 50s and 60s, how the world in 2000 will look like. The American and Russian scientists were solving out the problem how to build atomic airplane, The American Railroads planned to have atomic trains (almost everything had to be atomic I guess – even the wrist watch:). We were supposed to spend our holidays on Mars. Fortunately, nothing of it happened. Yet.

Want more? Enjoy this ubercool Retro-futurism gallery!

Touch the future

But there are technologies and applications of the future, which we can (almost) enjoy today and from research of these technologies and from the design of these technologies, we can guesstimate what the bright future is going to bring.

One of the revolutionary factors in future applications will be more natural approach how to operate them. Apple with the iPhone’s touch screen showed other mobile phone manufacturers the way how to go – how to operate our devices in seamless, natural and hassle-free way (although the touch-screen itself is nowhere to be a brand new technology).

Soon we’ll see all such devices equipped with touch screens. Why? Because of that natural way, how to operate the device / application. Mouses, keyboards, trackpoints, styluses or even trackpads we use to deal with are only unnatural conduits, a barrier between the user and application.

We can enjoy this upcoming kind of interaction not only in our touch-sensitive mobile phones, but soon we’ll be able to use our future applications on devices like these:


We are going to see more and more natural approach, how to operate all different kind of applications soon – not only using our hands, but our voice and even breath. And mind – finally.

We will see our applications operating not only on 2 dimensional surface of screen, mobile phone, tablet or table – but in 3d space, surrounding us and creating virtual office or multimedia room. And they are going to be tangible.

Do you remember Star Trek’s Holodeck? I believe we are going to see it in future.

Knowledge on the go

One of the crucial elements of smooth user experience is the knowledge, how to operate application/device and what that app can do for us. If the knowledge has to be in our heads, the people without that knowledge may have problems operating that app/device. If the knowledge is spread in the world around, anybody can easily use the app. The holy grail of the seccessful app/device is when the app becomes self-explanatory.

So in order to make the use of such apps or devices painless, the knowledge how to use them will be more and more concentrated in the world, not our heads. This leads to the augmented reality.


We can enjoy applications allowing us to gather all the different pieces of the information on the go – as well as transmit them. (Big Brother coming?) Soon, you’ll never be lost (at least geographically), not knowing what to do and what you are staring at.

Ease of use

All these great pieces of upcoming technology and applications should have 1 thing in common – ease of use. Can you imagine how would we benefit from applications bringing broad range of features, but only for a bunch of people, trained professionals, who will be able to use them?

Have a look on this comparison. Or better, go to your local phone store and try it out for yourself, as did I. We even don’t need to talk about the broad possibilities operating system can bring. Just look at the home screen. iPhone is simple – what you touch is what you get (WYTIWYG – just invented that abbreviation :-D ). But what you get if you touch Jet? Honestly, I was confused at least by the left-hand-side pallete of widgets.

What is the role of us – designers? What is our challenge?

  • design apps as intuitive and self-explanatory as possible
  • design for user, not for technology
  • prototyping, user testing
  • stick to the ethical side – privacy, make the design misuse resistant
  • design with visibility, affordances and feedback in mind
  • design keeping errors in mind, offer solution when error occurs and provide “undo” or “back” options if possible
  • last but not least, aesthetics

How can designers adapt to these changes?

  • learn, keep your knowledge up to date
  • learn more about human behaviour, how we interact with the world around us
  • learn more about psychology and sociology

What I learned from this exercise?

As I said in the beginning – my choice of interactive apps wasn’t random – I’m studying User Experience and Interaction design for my contextual studies. The exercise helped me to understand, that in my future career I’ll always need to keep up-to-date, and continue studying not only about design, but rather about how we, people, think, behave and interact. How to prototype, how to design keeping all possible errors in mind…

The presentations of the other classmates were very interesting too – especially the one on inclusive design. They mentioned web accessibility, which is my daily bread at work, so I know the W3C and WAI principles and when we develop websites, we stick to them as much as possible. Listening to them was cool, not biased angle of view is always great!”

0 Comments →

Untangling brand and customer experience

16 November 2009 thoughts on design

Untangling brand and customer experience, in 10 minutes or less, by Brandon Schauer

1 Comment →

The Design of Everyday Things

16 November 2009 User Experience great reading

Yesterday I finished reading “The Design of Everyday Things” by Don Norman (from Nielsen Norman Group) and straight from the beginning I have to say it was really educative, exceptional and informative book.

“The appearance of the device must provide the critical clues required for its proper operation.”
Don Norman

Although Don Norman is giving lots of excellent examples of good and bad design throughout the book – poorly designed doors, taps, telephones, cars, wrist watches etc – the book is rather about how people thing and are using various devices, rather about the basics of interaction between the user and the device. The book helped me to realize what makes good design good and bad design bad, how is important to design for the common user and how good design can make our lives better. That the design is not just aesthetics and that products shouldn’t be designed in isolation.

  • we should blame designers for creation of difficult-to-use devices
  • what affordance is and why it is so important
  • crucial role of feedback and visibility in design – the user should know what to do and what’s going on
  • conceptual models – what the device can do, conceptual model, system model and interface model
  • how knowledge is important and how is important to divide knowledge between the world and our head
  • importance of constraints and forcing functions
  • understand errors, how to prevent them, how to minimise the implications and how to help the user to fix them
  • conflict between the device (which the designers are familiar with) and the task (which the user is familiar with)

The Design of Everyday Things book cover

DOET was simply great source of knowledge and inspiration, especially now, when I just recently started to learning more about interaction and user experience design and when I’m preparing my Graphic Design in context of User Experience presentation.

0 Comments →

Yahoo! Design Pattern Library

11 November 2009 User Experience resources

Yahoo! Design Pattern Library is great resource of best practice best practice patterns. I discovered it just recently and found it very interesting and resourceful.

You can find patterns related to transitions, carousels, pagination, tabs, grids, tool tips and many more. There is currently 50 patterns in the library to learn about.

As an addition, you cand download all patterns as Design Stencil Kit for Omnigraffle or Visio or as PDF, PNG, SVG or for Axure and InDesign.

UPDATE:
Just discovered UI Patterns library – looks, great!

0 Comments →

Graphic Design in Context

Graphic Design in Context sketches

Graphic design in Context is one of the modules I need to complete this semester. The aim is to chose an aspect of the creative / design industry or graphic design related problematics, explore it and do an in-depth research of that subject.

I’ll need to prepare a presentation for a formative assessment in November, do another presentation in January and finally write an essay reflecting what I learned.

I was considering my future carrer path and get to this conclusion:

Type & typography
Yeah, type is that kind of once per life love :o ) But no, this is not the subject I want to concentrate on and build my career around.

Creative Visual Communication in Web Design
Now this starts to be bit more exciting! I think many today’s web designers / studios / agencies create technically excellent websites (flyers, posters, brochures…) and concentrate on accessibility, SEO and nice graphics, following the design trends. They seem to forget the basics

of Visual Communication, dramatic or non-dramatic storytelling, the ways how to get the message accross in the most effective way.

This is something I really enjoy doing and what I’d like to build my career around.

User Experience and Interaction Design
This is the core of the design, as I understand it. Design isn’t only about aesthetics (though aesthetics is very important). It’s about how things (websites, brochures, adverts) work and how we should try to make them work better. This is topic of my choice. I deeply believe that every designer should know the user experience process & interaction design principles. I think the designers should keep them in mind and that they will be more and more aware of these principles in the future.

So basically, I believe that future of graphic design is somewhere between UX & interaction design and visual communication. This is what I want and need to specialize in and what will be the main topic for my Graphic Design in Context module.

0 Comments →

Great resources on grids

5 November 2009 thoughts on design

When designing, grid is for me really essential tool. Just recently, when I started my Personal Branding project, part of the PDP 5, I did in depth research on grids, trying to figure out, what grid will suit my mailer better. I bookmarked some of the interesting articles so I can share my findings here on my blog. Enjoy :)

0 Comments →