Graphic design in Context is one of the modules I need to complete this semester. The aim is to chose an aspect of the creative / design industry or graphic design related problematics, explore it and do an in-depth research of that subject.
I’ll need to prepare a presentation for a formative assessment in November, do another presentation in January and finally write an essay reflecting what I learned.
I was considering my future carrer path and get to this conclusion:
Type & typography
Yeah, type is that kind of once per life love 
) But no, this is not the subject I want to concentrate on and build my career around.
Creative Visual Communication in Web Design
Now this starts to be bit more exciting! I think many today’s web designers / studios / agencies create technically excellent websites (flyers, posters, brochures…) and concentrate on accessibility, SEO and nice graphics, following the design trends. They seem to forget the basics
of Visual Communication, dramatic or non-dramatic storytelling, the ways how to get the message accross in the most effective way.
This is something I really enjoy doing and what I’d like to build my career around.
User Experience and Interaction Design
This is the core of the design, as I understand it. Design isn’t only about aesthetics (though aesthetics is very important). It’s about how things (websites, brochures, adverts) work and how we should try to make them work better. This is topic of my choice. I deeply believe that every designer should know the user experience process & interaction design principles. I think the designers should keep them in mind and that they will be more and more aware of these principles in the future.
So basically, I believe that future of graphic design is somewhere between UX & interaction design and visual communication. This is what I want and need to specialize in and what will be the main topic for my Graphic Design in Context module.
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